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MobileWave intends to become a global organization, with a focus on developing markets, where we aim to gain clear market leadership.

Our immediate focus, based on an assessment of the biggest opportunity and needs analysis, is around the marketing function and capability. Our initial goal will be to gain critical mass as we focus on becoming a global provider of mobile marketing and loyalty solutions that enable brands, advertising agencies, retailers and large enterprises to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. We believe the integrated platform that we are currently developing will be a leading solution for customers looking to build deeper relationships with their consumers and/or end users. Our platform will enable our customers to plan via insight-based profiling and segmentation, execute, target, monitor and measure mobile marketing and advertising campaigns in real time throughout the campaign lifecycle to drive better results from customers, including enhanced return on investment. MobileWave has the ability to conduct campaigns and reach more than 750 million mobile users and consumers. We will operate globally with a focus on the developing markets worldwide.

We intend to grow alongside the rampant explosion of the mobile internet, a trend leading to a massive opportunity for targeted loyalty marketing on the mobile device and allowing for agile commerce, which is a new age economy requirement. The mobile and digital world is fundamentally changing the way business is being done today. Businesses, who gain a deep understanding of the consumer and how to develop authentic relationships and dialogues with them, will succeed in value based outcomes that have disproportionate impact and return on investment.

Our key initiatives include:

Partnerships: MobileWave intends to develop partnerships with leading advertising agencies, telecom operators and CRM platforms to accelerate the integration of our platform with brands and retailers’ existing loyalty systems.

Acquisitions: The ownership by MobileWave Group Plc. allows for MobileWave to acquire mobile platform, applications and services companies complimentary to its existing business and adding to its revenue.

White Labeling: MobileWave’s offering will have a highly scalable interface and can be ‘skinned’ with a brand or retailers look-and-feel and rapidly rolled out as a ‘black box’ solution to complement their existing marketing, mobile and loyalty initiatives and/or to mobilize their enterprise software.