Consumers are increasingly mobile and remain constantly connected to their smart phones and tablets. Mobile devices are ideal partners when making informed on the spot decisions. Despite the explosion in sophisticated mobile applications and loyalty programs, most brands remain dissatisfied with the level of customer retention received from marketing initiatives.

Hyper-local mobile is a highly relevant consumer marketing opportunity with vast potential for retailers.  According to Piper Jaffray, 80% of consumer spending is done within 15 miles of home. Integrating location information with key customer behavior insights, can deliver something personalized to the mobile users preferences and needs at that moment – making the mobile interaction a personal experience between the merchant and the customer.

The local dimension to retail loyalty programs has a significant impact on retail traffic, increasing both in-store sales and customer loyalty. Targeted coupons and promotions are an effective mobile marketing and loyalty strategy. Retailers engage the customer via SMS when a mobile phone user comes within range of a retail store, offering a voucher that can be redeemed for a discount in that store. Users see value in relevant, personalized, and convenient offers.

MobileWave offers integrated service modules that enable brands and customers to Engage with each other, issue loyalty building Rewards, Share offers across social media, receive Targeted Coupons and promotions leveraging powerful user Analytics, and Monetize customer interactions with CR Codes and vouchers.